Volume Colourist Mascara

Rimmel London Volume Colourist Mascara is Rimmel’s first-ever mascara that, gradually over time, makes bare lashes darker and in an instant, the volumizing formula loads lashes with jet-black impact. Its semi-permanent lash-tint complex progressively blackens bare lashes every time you wear it so that, from 2 weeks onwards of regular usage, your naked lashes look darker from root to tip! Rimmel’s innovative multi-tasking formula is a unique combination of creamy, ultra-black lash volumizing formula and Lash-Tint Complex with a natural colorant that gives 24/7 impact.- Overtime: Lash-tint complex with natural colorant gradually darkens the color of your bare lashes to help them appear more visible from root to a tip from 2 weeks onwards of continuous usage. The non-permanent tint will wear off gradually after the last usage.- Instantly: Tapered lash-intensifying brush wraps every lash with blacker than black pigments, making them instantly fuller and longer.